Norton Motorcycles to sponsor Lansdowne Classic Series

  • Norton Motorcycles to be championship headline sponsor of the Lansdowne Classic Series for the 2024 season
  • Lansdowne Classic Series to introduce Norton Rider of the Meeting

As a headline sponsor, Norton Motorcycles is happy to support the motorcycling community that it has long been a proud member of. The 2024 season will also include the introduction of the Norton Rider of the Meeting, a commendation for a competitor at each round of the championship.

Robert Hentschel, CEO of Norton Motorcycles, said: “While Norton has an illustrious history within international motorcycle racing, we recognise the importance of investing in grassroot motorsports in the UK. With our new sponsorship of the Lansdowne Classic Series, we look forward to supporting the motorcycling community throughout the season.”

Gordon Russell, Lansdowne Classic Series Organiser, said: “We are delighted to have Norton join the series this year. It will help raise the profile of the series, and classic racing, and hopefully attract new (and old) riders to get involved. It really is a very special community of riders and Grand Prix motorcycles that are the envy of any paddock. We are recreating the sight, sounds and spirit of racing in the 1950s and early 1960s. Our rules are designed to create a level playing field so you will always see some of the closest racing at any meeting.”

The opening round of the season begins on the 6th – 7th April at Pembrey Circuit.

About Norton Motorcycles
Norton Motorcycles was founded in 1898 as a manufacturer of fittings and parts to the two-wheel trade. Norton Motorcycles went on to become one of the most iconic British motorcycle brands, manufacturing famous models such as the 650SS, Atlas, Commando, Dominator, Manx, Navigator and more – constantly innovating in motorcycle technology, with features advantageous for lightness and strength in motorcycle racing. Norton Motorcycles has an unrivalled history in motorsport and the brand name is synonymous with Isle of Man TT racing.

In April 2020, Norton Motorcycles was acquired by TVS Motor Company, India’s third-largest motorcycle manufacturer. Under the leadership of TVS, Norton is based out of a new manufacturing facility in Solihull, West Midlands, building British motorcycles in England using traditional hand-crafted techniques with modern day machinery for consistently high quality.

About Lansdowne Classic Series
The Lansdowne was inspired by the very first Goodwood Revival meeting in 1998. The objective of the Lansdowne Classic Series is to create and maintain a level playing field for those wishing to race genuine (and faithful replicas) of pre 1964 Group 1 and 2 machines. This is with the intention of recreating as far as possible the sight, sounds and spirit of racing in the 1950s and early 1960s for both rider and spectator alike.

The Lansdowne series joins race meetings organised by the UK’s leading motorcycle racing clubs such as CRMC, BMCRC and NG Road Racing.